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GoodLives, an innovative AI-driven mental health and wellness platform, has raised ₹1.1 crore in a pre-seed funding round. The investment was led by IIM Lucknow, Rabindranath Tagore University (RNTU), and prominent industry veterans Anupreet Singh, Deepak Motwani, and Abhishek Hota. Social impact accelerator Build3 also participated, further validating the startup’s mission to transform workplace mental health care.
The funding will empower GoodLives to enhance its platform and expand its reach in India and the United States, aiming to integrate mental well-being into workplace culture.
What is GoodLives?
Founded by IIT Kharagpur alumni Sakshi Shah and Lawrance Bamania, GoodLives is on a mission to make mental health support accessible, impactful, and personalized. The platform combines:
- AI-powered DIY mental health exercises: Offering interactive, self-guided tools to promote well-being.
- Expert-led interventions: Connecting users with professional therapists and mental health experts.
GoodLives bridges the gap between professional therapy and everyday wellness, helping individuals and organizations alike prioritize mental health. To date, the platform claims to have educated over 5 million individuals on mental health awareness, driving significant global impact.
A Societal Mission for Mental Health
Co-founder Lawrance Bamania highlighted the importance of mental health in modern workplaces:
“Mental health is not just a personal mission for us; it’s a societal necessity. We aim to make mental well-being as integral to workplace culture as physical health. This funding enables us to move closer to that vision, driving meaningful change at scale.”
Funding Purpose and Future Plans
The ₹1.1 crore investment will be utilized to:
- Enhance platform features: Upgrading AI capabilities for more personalized experiences.
- Expand into new markets: Strengthening its presence in India and launching services in the U.S.
- Drive awareness campaigns: Scaling efforts to promote mental health literacy among workplaces globally.
Co-founder Sakshi Shah emphasized the growing demand for workplace mental health solutions:
“This funding round underscores the increasing importance of mental health in workplace culture. With this investment, we’re equipped to expand our reach and elevate our offerings, ensuring mental health support is both accessible and effective for all.”
The Growing Importance of Workplace Mental Health
As workplace stress becomes a leading concern, especially in the post-pandemic era, platforms like GoodLives are crucial in addressing:
- Employee burnout: Helping employees manage stress and improve productivity.
- Mental health stigma: Educating workplaces to create inclusive and supportive environments.
- Hybrid work challenges: Offering tools and resources tailored to remote and on-site employees.
The startup’s holistic approach aligns with the global shift toward integrating mental health support into corporate policies.
Why Investors Are Betting on Mental Health Startups
With mental health emerging as a critical aspect of workplace culture, investors are increasingly supporting startups like GoodLives. The mental health tech industry is projected to grow exponentially, with experts predicting a compound annual growth rate (CAGR) of over 15% globally by 2030.
GoodLives: A Startup to Watch
GoodLives’ unique blend of AI-driven solutions and expert-led interventions positions it as a game-changer in the mental health tech space. By leveraging cutting-edge technology and focusing on scalable solutions, the startup is well-poised to redefine how organizations address employee well-being.
Takeaway for Startups and Innovators
GoodLives’ journey highlights the potential for startups that address social impact challenges with technology. Entrepreneurs can draw inspiration from the company’s ability to merge innovation with purpose, paving the way for meaningful change in underserved markets
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