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Nazara Technologies Ltd., a Mumbai-based gaming and esports leader, has announced a strategic investment of ₹15 crore in its subsidiary, Datawrkz Business Solutions Pvt. Ltd., aiming to strengthen its position in the growing digital advertising market.
Details of the Investment
The investment involves subscribing to 4,959 Compulsorily Convertible Cumulative Preference Shares (CCCPS) of Datawrkz, with each share valued at ₹1, according to a Share Subscription Agreement signed on December 12, 2024.
Nazara will disburse the funds in multiple tranches, adhering to all legal and regulatory requirements.
Driving Growth and Enhancing Capabilities
The infusion of ₹15 crore will enable Datawrkz to focus on both organic and inorganic growth opportunities. The funds will support the expansion of its capabilities and operations within the digital advertising ecosystem, a sector experiencing rapid growth driven by the global surge in digitization.
About Datawrkz
Founded in 2013 and headquartered in Bengaluru, Datawrkz is a leading player in the adtech sector, with additional offices in the United States and Singapore. The company specializes in programmatic advertising and ad monetization solutions for brands and publishers.
Key offerings by Datawrkz include:
- Supply Side Platform (SSP) for publishers to optimize ad yields.
- Real-Time Bidding (RTB) tools for precise and efficient ad placement.
- Functioning as an independent trading desk, providing transparent media strategy, planning, and execution for agency and brand clients.
On the supply side, Datawrkz leverages proprietary technology to help publishers achieve higher yields and better monetization outcomes.
Financial Growth and Market Potential
For the fiscal year ending March 31, 2024, Datawrkz reported a turnover of ₹104.3 crore, underscoring its strong market position and potential for scaling. The company is poised to capitalize on the exponential growth in digital advertising, driven by evolving business models and increased digital consumption.
Strategic Importance for Nazara Technologies
This investment aligns with Nazara’s vision of diversifying its offerings beyond gaming and esports, tapping into the fast-evolving digital advertising market. By empowering Datawrkz with financial resources and support, Nazara is reinforcing its strategic focus on integrating gaming, adtech, and media ecosystems.
Conclusion
Nazara Technologies’ ₹15 crore investment in Datawrkz represents a significant move to capture opportunities in the digital advertising domain. By leveraging Datawrkz’s expertise and expanding its capabilities, Nazara aims to create a robust ecosystem that bridges the gap between gaming, adtech, and media, while driving sustainable growth and innovation.
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