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OYO, the Indian multinational hospitality chain, is rapidly expanding its presence in Rajasthan by opening a new hotel every two to three days. This aggressive growth aligns with the post-COVID boom in the travel and tourism industry, which has witnessed 100% year-on-year growth, as shared by OYO’s CEO, Ritesh Agarwal, during the Rising Rajasthan Summit.
Rajasthan: A Key Market for OYO
At the summit, Agarwal highlighted the significance of Rajasthan as a strategic market for OYO. “We are opening a new hotel every 2-3 days. The winter season has been the best for the tourism business in the last decade,” he stated.
He also revealed plans to establish a back office in Rajasthan to support OYO’s overseas business operations, citing the availability of exceptional local talent in areas such as technology and finance.
Post-COVID Boom in Tourism
Post-pandemic, travel behavior has evolved, with people increasingly eager to explore and enjoy life. This renewed enthusiasm for travel has fueled unprecedented growth in the hospitality sector. According to Agarwal, this shift has propelled OYO’s rapid expansion in Rajasthan, a state known for its vibrant culture, heritage, and tourism potential.
About OYO
Founded in 2012 by Ritesh Agarwal, OYO began as Oravel Stays, a platform for listing and booking budget accommodations. It later evolved into a multinational hospitality chain offering leased and franchised hotels, homes, and living spaces. Today, OYO is recognized as a leader in the travel-tech space, leveraging technology to enhance guest experiences and simplify hotel operations.
Strengthening Rajasthan’s Tourism Ecosystem
OYO’s expansion in Rajasthan aligns with the state’s growing prominence as a global tourism hub. The addition of new hotels every few days not only supports the increasing demand for quality accommodations but also contributes to the local economy by creating job opportunities and fostering the hospitality industry.
A Promising Outlook
With its aggressive expansion strategy, technological innovation, and focus on guest satisfaction, OYO is poised to play a pivotal role in shaping Rajasthan’s tourism landscape. As it continues to scale its operations, OYO’s commitment to delivering accessible, reliable, and quality hospitality experiences reinforces its position as a leader in the global hospitality industry.
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