By 
Vijay Shekhar Sharma, the founder of Paytm, has taken a unique stance on the terminology used for gig workers, choosing to honor their contributions by calling them “Indian Digital Services members.” In a recent social media post, Sharma expressed admiration for their relentless efforts and the pride they take in shaping India’s digital economy.
A New Narrative for Gig Workers
Acknowledging the role of gig workers in India’s rapidly evolving digital services ecosystem, Sharma stated:
“Proud of every member of Indian Digital Services, who works relentlessly and takes pride in their work. (Yes, I prefer to call them members of Indian Digital Services instead of gig workers).”
The Paytm chief shared a video of an Uber driver who earns between ₹80,000 and ₹85,000 per month by riding for 13 hours a day. The driver emphasized the freedom that gig work offers, saying:
“I work as per my wish; I am my own boss. There’s no one to tell me anything. I will now just switch the device off and call it a day.”
Sharma lauded such efforts, calling these individuals his “colleagues” and recognizing their integral role in building a more inclusive and innovative digital economy in India.
A Governmental Push for Gig Worker Welfare
The recognition of gig workers’ contributions comes at a time when the Indian government is ramping up efforts to provide social security for these individuals. Labor Minister Mansukh Mandaviya recently met with employee associations of gig and platform workers to discuss potential benefits like health insurance and pensions.
Key highlights of this initiative include:
- e-Shram Portal Registration: Aggregators have been instructed to register gig workers on the e-Shram portal, generating unique IDs for them.
- Proposed Social Security Benefits: A governmental scheme aimed at providing financial and health security is expected to launch early next year.
This initiative seeks to bridge the gap in support systems for individuals who do not fit into the traditional employer-employee framework, ensuring their well-being and financial stability.
The Role of Indian Digital Services in Nation-Building
Sharma’s acknowledgment of gig workers as critical contributors to India’s digital economy aligns with the broader narrative of empowering this workforce. By fostering dignity and pride in their roles, companies like Paytm are redefining the perception of gig workers.
This shift in perspective, coupled with governmental support, is set to create a more sustainable and inclusive future for Indian Digital Services members. As Sharma concluded,
“Together, we’re shaping a more inclusive, innovative, and proud Digital India.”
Takeaway for Startups and Entrepreneurs
Startups can draw inspiration from Paytm’s approach to valuing gig workers:
- Empower Your Workforce: Recognize and honor the contributions of independent workers as essential to your success.
- Advocate for Support Systems: Collaborate with industry leaders and policymakers to drive initiatives that ensure workforce well-being.
- Redefine Work Narratives: Create a culture that celebrates autonomy and innovation, motivating workers to deliver their best.
This evolving narrative is a testament to the power of redefining roles and fostering pride in contributions, ultimately driving a more inclusive ecosystem for all stakeholders.
Comments