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Indian premium activewear brand STRCH has announced Bollywood actor and fitness icon Vaani Kapoor as its new brand ambassador. This collaboration underscores STRCH’s commitment to redefining activewear with a blend of style, comfort, and functionality, tailored to meet the needs of modern fitness enthusiasts.
A Perfect Match for STRCH’s Vision
Known for her elegance and dedication to fitness, Vaani Kapoor embodies the brand’s philosophy of promoting an active, confident lifestyle. Kapoor’s vibrant persona and active lifestyle make her an ideal fit for STRCH, which aims to empower individuals to embrace fitness without compromising on style or comfort.
Leadership Perspectives
Prithvi Bhagat, Founder of STRCH, commented on the partnership:
“Vaani Kapoor’s association with STRCH reflects our shared belief in promoting a high-quality, active lifestyle. Her reputation as a fitness and fashion icon aligns perfectly with our mission to revolutionize the activewear industry in India. With her support, we aim to set a new benchmark in this segment.”
STRCH’s Product Line
STRCH’s activewear is crafted with cutting-edge fabric technology, prioritizing both performance and comfort. Key features include:
- Buttery-soft, lightweight nylon fabric with moisture-wicking properties.
- 4-way stretch technology for maximum flexibility and comfort.
- Customized fit designed specifically for Indian body types.
- Spandex integration for enhanced elasticity and durability.
The activewear range caters to multiple use cases, including workouts and casual outings. Its body-hugging designs enhance shape while ensuring all-day comfort.
Vaani Kapoor’s Statement
Vaani Kapoor expressed her excitement about the collaboration:
“I am thrilled to partner with STRCH, a brand that understands the modern fitness and fashion enthusiast. I value comfort and style in my activewear, and STRCH’s innovative designs and premium fabrics perfectly align with my preferences. Together, I hope we inspire individuals to stay active and confident while revolutionizing the active lifestyle.”
Market Presence
STRCH offers its premium activewear through multiple channels, including:
- Its official website and mobile app.
- Leading e-commerce platforms.
- Flagship stores and pop-up experiences in key locations across India.
This omnichannel strategy ensures wide accessibility for its growing customer base.
Revolutionizing Activewear
STRCH’s collaboration with Vaani Kapoor signals the brand’s intent to carve a niche in the highly competitive activewear market. By focusing on innovation, comfort, and inclusivity, STRCH aims to lead the charge in redefining activewear for Indian consumers, bridging the gap between fitness and fashion.
This partnership is poised to inspire fitness enthusiasts and fashion-conscious individuals alike, making STRCH a household name in India’s premium activewear segment.
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